GLOSSARYCoalition for Content Provenance and Authenticity (C2PA)
The Coalition for Content Provenance and Authenticity, also known as the C2PA, is an open technical standard providing publishers, creators, and consumers the ability to trace the origin of different types of media.
What is Coalition for Content Provenance and Authenticity?
The Coalition for Content Provenance and Authenticity, also known as the C2PA, is an open technical standard providing publishers, creators, and consumers the ability to trace the origin of different types of media.
As the digital landscape continues to fluctuate, emerging technologies have made it easier than ever to distort, alter, falsify, and recontextualize content, allowing for the proliferation of fake news.
The C2PA is spearheaded by Truepic and Arm alongside other industry leaders, and brings together the efforts of the Content Authenticity Initiative (CAI) and Project Origin. By binding together the efforts of these two groups, the C2PA is focused on developing technical specifications for establishing content provenance and authenticity. The specifications will be informed by scenarios, workflows and requirements gathered from industry experts and partner organizations.
This standard will include a framework for storing and sharing information about the origin and history of digital media, as well as technologies for detecting and preventing tampering or modification of the media.
In an age where misinformation is on the rise, taking full advantage of verification tools, such as digital certificates, controlled capture technology, and cryptography, can help establish provenance and protect your business against cyberattack threats.
