GLOSSARYDeepfake

Deepfakes are intricately manipulated images, videos or audio of people created through artificial intelligence (AI).

What is a Deepfake?

Deepfakes are intricately manipulated images, videos or audio of people created through artificial intelligence (AI). The term itself comes from the AI technology that powers them: deep learning. This particular form of deep learning has taught itself to replicate the world around us, especially the human likeness. This ranges from swapping faces across images and videos, as well as mimicking audio. It can also generate realistic-looking photographs of people who have never existed, as well as cats, chemical compounds, and other everyday objects.

With the assistance of Generative Adversarial Networks (GANs), another popular method for creating deepfakes, flaws found in the initial deepfake can be detected and fixed, further making the image/video more convincing and harder to decode as fraudulent through technology. This can lead to scams such as fraudulent insurance claims for injury, lost objects, natural disasters, and much more.

As deepfakes become more sophisticated, getting ahead of the curve with digital content authenticity technology can help ensure that what you’re looking at is truly reality.

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